Role: Associate Producer

Day to day focus on Project Management, Creative Production (fabrication, decor, signage, activations), and staffing.

Onsite execution included managing client, staff and talent team, fabrication, F&B, venue and logistics.

Location: New York, NY

Goal: Showcase Tommy’s new global brand ambassador for Underwear, Fragrance and Tailored collections, Rafael Nadal. How about - Strip tennis? To leverage the buzz during the US Open, my team created a first-of-its-kind spectacle in NYC’s iconic Bryant Park. Our cheeky tennis tournament pitted Nadal against a bevy of supermodels. Each time a team scored, their opponents removed a piece of clothing, eventually revealing the new Tommy Hilfiger Men’s and Women’s underwear lines.