Role: Lead Production Producer

City Permitting, Prop Styling, Scenic Design, Custom Fabrication, Catering, Event Production & Management, Furniture and Decor, Staff Support.

Location: New York, NY

Goal: Times Square takeover to celebrate the grand opening of Levi’s new 17,000 sq. ft. store in Times Square. Food provided by New York favorites (i.e.) Katz’s Deli, Milk Bar, and Gray’s Papaya to name a few! Product customization stations with Levi’s Tailor Shop, Happy Noise, Futura and 13THWITNESS. Hailey Beiber had a Bieber embroidered jean jacket created! Custom Vinyl Record Pressing! Portraits with the iconic Janette Beckman. A speakeasy featuring custom fabricated rooms, photo opportunities, tarot readings, specialty cocktails, silent disco, etc. Performances the greats - Lauryn Hill, Nile Rodgers & Chic, Q Tip, Raekwon, Questlove, Joey Bada$$, Julian Casablancas, Princess Nokia, Nick Zinner, De La Soul, and more. It was a memorable evening to say the least!