Role: Lead Producer

Led strategic end-to-end project management efforts including: client relations, budget, creative development, production oversight, fabrication, convention requirements and submissions, internal team management (production, technical and creative team)and vendor coordination.

Onsite buildout management, prop styling, and client management. Oversaw load in, activation and load out.

Location: Orlando, FL

Goal: The challenge was to create an interactive experience for home builders to see every aspect of LG appliances simultaneously throughout the stages of an individual life. The signature kitchen suite and LG booth included a impressive large-scale multi-level dwelling with 10 different vignettes allowing for a grand and highly impactful display. The home environment design featured both an indoor and outdoor concept that replicated the look and feel of a real home.